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When is a blog not a blog?

I don’t blog often, but at least when I do it’s my own content. Unfortunately, there are a shitload of “bloggers” whose only aim is to get as much traffic as possible, by any means possible. I assume that they are doing this for the sake of some sleazy advertising on their sorry moshblogs that I can’t see because I have pretty effective ad-blocking on most of the time.

Anhwhey, their shitty little lazy trick is to dumpster-dive for content in the sump-pits of content mills, resulting in a motley mix of copycat content. Try this: go to almost any blog that is posted on with great frequency and constantly tweeted. Copy part of a sentence from any post. Take it to Google, in quotes so that the entire string is searched for, not just parts of it.

How many results do you get for that string and all of the material surrounding it? Only the original(sic) blog? Odds are good that you’ll get one or more, sometimes many more; sometimes even the true original source.

This is even more fun when you can nail a distinctive typo or usage error. Pseudo-bloggers can’t be bothered to check the verity, much less the quality, of the content-farm garbage that they post.

IMHO this kind of blogging is just another variety of SPAM, spewed out over the Internet to clog search engines rather than dumped in our inboxes, forums, or blog comments.

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