You want to know about me, huh?
For starters, I don’t like being pigeonholed. And I know that whatever I say will breed assumptions like damp leather breeds mildew. I’ll say it all anyway.
I wanted to be an artist when I grew up. Along the way, I realized that was a shitty goal. What I really want to be is an esthetic engineer.
WTF?
Esthetic: “Concerning or characterized by an appreciation of beauty or good taste” is the definition according to my dictionary. But originally, the word was defined — by Emmanuel Kant, no less — as “the science which treats of the conditions of sensuous perception.”
Engineering: “The discipline dealing with the art or science of applying scientific knowledge to practical problems.”
Hence my definition of Esthetic Engineering: The science of creating works (visual, auditory, or literary) through deliberate, conscious effort, that communicate as clearly and accurately as possible through the senses and emotions.
Because most Art is nothing but jerking off. If it hits the mark, it’s by luck, or else EE has been applied unconsciously.
I’m not saying that all EE is good. It can be used for incredibly evil and manipulative purposes. Just like electicity, which can kill as well as heat a cuppa tea. The Fire From the Sky must be harnessed, used with discipline and moral intent.
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